be is a team of dedicated engineers and experts committed to delivering innovative and sustainable engineering solutions and consultancy to their clients. With a vision of becoming the leading HSE (Health, Safety & Environment) consultancy in Türkiye, it was time to elevate their business to the next level as well as the brand value.
The brand had to be repositioned to meet its widened vision and offerings, to fit in mega engineering projects, and to merge its sustainable force with new clients operating in different industries.
There had been almost a decade in the market, and be was always open to little tweaks. However, one would hardly say that the brand had a crystal clear strategy and a highly consistent visual identity.It would be a great opportunity to strengthen the both from scratch.
We found out that the square is the foremost important element to be the brand’s champion. With a clever and consistent use of it, we would have a strong visual position. Also, we needed to pick a livelier red and ‘own’ it confidently. That’s why we studied the successful brands who brilliantly did it.
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