Goal
For the brand identity, we started exploring "how to look Mediterranean" as Biancha needed to have Italian sophistication and Turkish touch melted in the same pot, while staying simple, minimal and elegant.
Challenge
The industry is dominated by visually generic and function-focused brands, where most players look and sound the same. Standing out required creating a unique identity that communicates both technical credibility and a sense of sophistication—without compromising clarity or simplicity.
Solution
The new logo is formed by a continuous set of parallelogram "clay plates" that have a simple perspective, and meant to transmit the capital "B" very subtly to the audience. The rest of the identity has been built mainly on the same concept, yet we were helped by gen-AI to enrich the visual world.
