Procubex is, as defined by their core values, a "unique solutions provider" for the energy companies upstream and downstream (in the oil industry) who face engineering problems that seem impossible to solve. We collaborated with them to build a perfect brand identity from scratch.
The goal was to come up with the most appropriate and memorable design execution for the logo and other brand assets, which would serve to create an extraordinary oilfield service brand. Since the target market is full of mediocrity, we were seeking a quirky, avant-garde and higher level of brand character, one that would reflect the culture and values of its founder Alzade Güldağ.
The challenge was to build the design on the idea of the Rubik’s Cube, which has been the world’s best-selling puzzle game and toy for decades. Rubik’s Cube is angular yet colorful. It’s problematic, but it has many solutions. While it requires practice to master, it can only be solved if you are good at analytical and logical thinking.
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Just at the beginning of the branding process I was impressed, I noticed how big and different they can imagine. No need to tell how joyful working with Daçe Studio is, but I can say they listen with patience; create, and apply very fast. To be honest, I have zero hesitation in referring Daçe Studio to companies who would need their expertise.
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Take the first step towards a new future, and book a 30-min discovery call for your brand. Your business deserves it.
